Privacy Policy

1. About this Privacy Policy

1.1 Dress Hire Australia has implemented this Privacy Policy to provide information about what kinds of Personal Information we may collect or hold, how we collect, hold, use and disclose that Personal Information, choices you have regarding our use of that Personal Information, and your ability to access or correct that Personal Information.  If you wish to make any inquiries regarding this Privacy Policy, you should contact us in any of the ways specified in paragraph 14.

1.2 We are related to other companies and entities. This Privacy Policy applies to the collection and use of your Personal Information by us and by those related entities. Those related entities may also have their own privacy policies which set out additional detail or differences in their privacy practices. To the extent that those privacy policies are inconsistent with this Privacy Policy, those privacy policies will prevail over this Privacy Policy in relation to the actions of those related entities. 


2. Personal Information

2.1 "Personal Information" is information or an opinion, whether true or not, and whether recorded in a material form or not, about an identified individual or an individual who is reasonably identifiable.

3. What Personal Information do we collect and hold?

3.1 The types of Personal Information we may collect about an individual will depend upon the nature of our interaction with them. Personal Information that we collect may include (but is not limited to) the following:

(a)       name
(b)       age and/or date of birth
(c)       contact details including telephone numbers (landline and/or mobile)
(d)       current address (including postal address)
(e)       email address
(f)        gender
(g)       payment method details, such as your credit card or bank account details (please note for payments made via our Website platform our payment processors/merchant payment providers receive this information directly and it is not generally available to us, except the last four digits of your credit card)
(h)       transaction history
(i)        optional information that you can choose to provide to us (such as photo, height and fit details) if you submit a review on our Website, which will be publicly available to visitors to our Website

3.2 We collect and record Personal Information about individuals such as:

(a)        our customers, potential customers and their representatives
(b)        our suppliers and potential suppliers and their representatives, directors, partners, proprietors and shareholders
(c)        contractors and subcontractors and potential contractors and subcontractors and their representatives in relation to providing goods and services to us
(d)        our employees past and present, including applicants

4. How and when do we collect Personal Information?

4.1 We collect your Personal Information to allow us to conduct our business functions, to provide, market and sell our products and services and for the specified purposes set out in paragraph 6. In some circumstances the collection of Personal Information may be required by law.

4.2 We may collect your Personal Information in the course of providing you with goods or services, or:

(a)        when you use or buy our products or services
(b)        when you provide us, or you offer or apply to supply us, with goods or services
(c)        when you provide information to us in any way (including by completing a form, disclosing information over the phone or via email, or providing us a business card)
(d)        when you request information about us, our products or our services

4.3 Generally, when providing our products and services, dealing with our personnel, or obtaining goods and services from our service providers, suppliers or contractors, we collect Personal Information directly from the relevant individual where reasonable and practicable.


4.4 If the Personal Information we collect includes sensitive information, including health information, we will ask for your consent to collect sensitive information, unless the law allows us to collect it without your consent.

4.5 Where we engage with you multiple times over a short period in relation to the same matter, we may not provide you with a separate notice about privacy each time we engage with you.

4.6 If you choose not to provide your Personal Information to us for the purposes set out in this Privacy Policy, or if we do not or are unable to collect the Personal Information we require, we may not be able to provide you with requested information, products or services, or to effectively conduct our relationship with you.

5. Information collected via our Website

5.1 Personal Information may be collected by us and by our third party service providers who assist us in operating our website 

5.2 We may use various technological methods from time to time to track the visiting patterns of individuals accessing our Website, including but not limited to the methods set out in this paragraph 5.

Google Analytics

5.3 We use Google Analytics to help analyse how you use our Website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated is used to create reports about the use of our Website. Google will store this information.

Click Stream Data

5.5 When you read, browse or download information from our Website, we or our internet service provider may also collect information such as the date, time and duration of a visit, the pages accessed, the IP address of your computer, and any information downloaded. This information is used for purposes including statistical, reporting and website administration, maintenance and improvement purposes.


5.6 Our Website may use 'cookies' from time to time. Cookies are small text files that are transferred to a user's computer hard drive by a website for the purpose of storing information about a user's identity, browser type or website visiting patterns. Cookies may be used on our Website to keep track of your current shopping cart, previous purchases and to deliver content specific to your interests and preferences, as well as to monitor web traffic, for example the time of visit, pages visited and some system information about the type of computer being used. We use this information to enhance the content and services offered on our Website.

5.7 Cookies are sometimes also used to collect information about what pages you visit and the type of software you are using. If you access our Website or click-through to our Website from a link in an email we send you or from our widget on a third party retail partner's website, a cookie may be downloaded onto your computer's hard drive.

5.8 Cookies may also be used for other purposes on our Website.

5.9 You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is sent.  Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.

5.10 If you disable the use of cookies on your web browser or remove or reject specific cookies from our Website or linked sites then you may not be able to gain access to all of the content and facilities in those websites.

Web Beacons

5.11 Web beacons are images that originate from a third party site to track visitor activities.  We use web beacons to track the visiting patterns of individuals accessing our Website.

Third party content (eg social media links)

5.12 Some of the content on our Website may from time to time include applications made available by third parties, such as social media buttons or links that allow you to share content or links to our Website through the relevant third party platforms. These third party applications themselves may facilitate collection of information by those third parties, through your interaction with the applications and sometimes even if you do not interact directly with them. We are not responsible for the technical operation of these applications or the collection and use practices of the relevant third parties. Please visit the relevant third party websites to understand their privacy practices and options they may make available to you in relation to their collection of your Personal Information.

6. How do we use your Personal Information?

6.1 We use the Personal Information we collect about you for our business functions and activities, in order to operate our business efficiently, and to market our products and services for the benefit of our customers.

6.2 We may collect, hold and use your Personal Information:

(a)        to verify your identity and communicate with you
(b)        to process and fulfil your order request
(c)        to enable us to provide you with requested information, products or services
(d)       to respond to any queries or complaints you may have, or
(e)        to comply with our statutory and legal obligations.

6.3 We reserve the right at all times to monitor, review, retain, and/or disclose any information as necessary to satisfy any applicable law, but we have no obligation to monitor the use of the Website or to retain the content of any user session.

6.4 You consent to us using your Personal Information in the above ways and as set out in this Privacy Policy.

6.5 We may otherwise collect, use or disclose your Personal Information where the collection, use or disclosure is:

(a) in accordance with this Privacy Policy or any agreement you enter into with us, or
(b) required or authorised by law, including without limitation the Australian Privacy Principles under the Privacy Act 1988 (Cth).

7. When do we disclose your Personal Information?

7.1 Dress Hire Australia may disclose, or provide access to, your Personal Information to third parties in connection with the purposes described in paragraph 6.  Depending on the circumstances and the nature of your engagement with us, we may disclose your Personal Information to our related entities, to third parties that provide products and services to us or through us, or to other third parties (such as your referee(s) in connection with a job application you have submitted).


7.2 We may also disclose your Personal Information to our Website host or software application providers in certain limited circumstances, for example when our Website experiences a technical problem or to ensure that it operates in an effective and secure manner.

7.3 As we continue to develop our business, we may buy, merge or partner with other companies or businesses, and in so doing, acquire customer information. In such transactions, Personal Information may be among the transferred assets. Similarly, in the event that a portion or substantially all of our business or assets are sold or transferred to a third party, we may also disclose customer information including your Personal Information to a purchaser or potential purchaser in connection with the sale or potential sale of us, our business or any of our assets, including in insolvency.


8. Other uses and disclosures

8.1 We may collect, use and disclose your Personal Information for other purposes not listed in this Privacy Policy.  If we do so, we will take reasonable steps to make it known to you at the time we collect or use your Personal Information.

9. Marketing

9.1 You consent to us using your Personal Information for sending you information, including special offers and promotional material, about us or our products and services, as well as the products and services of our related entities and third parties, now and in the future.  You also consent to us sending you such information by means of direct mail, email, SMS and MMS messages.

9.2 If you do not want to receive marketing information from us, you can unsubscribe in any of the following ways:

(a)        clicking on the 'Unsubscribe' or subscription preferences link in a direct marketing email that you have received from us, or
(b)        contacting us using the contact details specified in paragraph 15, including (if you contact us via email) the word "UNSUBSCRIBE" in the email subject heading.

9.3 From time to time we may invite you to enter into competitions, including on the Website. In such circumstances, on sign-up to the relevant competition, we may seek your consent to disclose your Personal Information to third parties, or those third parties may themselves directly collect that information when you enter the competition, for the purposes of enabling those third parties to directly market to you on their own behalf. This may include your name and contact details, as well as other information relevant to the third party's products or services or the specific competition. You can request that we stop sharing your information with third parties for these purposes at any time by using the contact details specified in paragraph 15. However, for third parties with whom we have already shared your Personal Information in accordance with this paragraph, or who have directly collected that information when you entered the competition, you may need to contact those third parties directly if you'd like to no longer receive direct marketing from each of them.

10. Storage and security of Personal Information held by us

10.1 We aim to keep your Personal Information secure. Any Personal Information that is collected via our Website or which is held on our computer systems is protected by safeguards including physical, technical (firewalls, SSL encryption etc) and procedural methods.

10.2 If we find that we no longer require or have no further need for your Personal Information we may de-identify it or remove it from our systems and destroy all record of it.

11. You can access and update your Personal Information

11.1 You are generally entitled to access Personal Information that we hold about you. If you request access to your Personal Information, in ordinary circumstances we will give you full access to your Personal Information. Depending on the nature of the request, Dress Hire Australia may charge for providing access to this information, however such charge will not be excessive. However, there may be some legal or administrative reasons to deny access. If we refuse your request to access your Personal Information, we will provide you with reasons for the refusal where we are required by law to give those reasons.

11.2 You can access and correct some of your Personal Information through the Website by logging into your account and updating or editing your profile at any time. Alternatively, a request for access can be made by contacting our customer service team in any of the ways specified in paragraph 15.

11.3 We take all reasonable steps to ensure that any Personal Information we collect and use is accurate, complete and up-to-date. To assist us in this, you need to provide true, accurate, current and complete information about yourself as requested, and properly update the information provided to us to keep it true, accurate, current and complete.

11.4 Please contact us in any of the ways specified in paragraph 15 if you believe that the Personal Information is inaccurate, incomplete or out of date, and we will use all reasonable efforts to correct the information.

11.5 It would assist us to ensure we properly understand your request, and allow us to respond more promptly, if requests are made in writing and include as much detail as possible.

12. How do we deal with complaints about privacy?

12.1 If you feel that we have not respected your privacy or that we have conducted ourselves inconsistently with this Privacy Policy, please contact our customer service team in any of the ways specified in paragraph 14 and advise us as soon as possible. We will investigate your queries and privacy complaints within a reasonable period of time depending on the complexity of the complaint.

12.2 It would assist us to respond to your complaint promptly if it is made in writing. Please detail information relevant to your complaint.

12.3 We will notify you of the outcome of our investigation.

13. Updates to this Privacy Policy

13.1 We may, from time to time, review and update this Privacy Policy, including to take into account new laws, regulations, practices and technology. All Personal Information held by us will be governed by our most recent Privacy Policy, posted on our Website where the Privacy Policy will be located. Any changes to this Privacy Policy may be advised to you by updating this page on our Website. We encourage you to check this page from time to time for any changes.

14. What to do if you have a question, problem, complaint or want to contact us about our use of your Personal Information or this Privacy Policy

14.1 If you:

(a)        have a query or concern about this Privacy Policy or our Personal Information handling processes
(b)        wish to make a complaint in relation to a breach of your privacy
(c)        would like to access your Personal Information held by us
(d)        would like to update or correct your Personal Information held by us, or
(e)        would like to opt out of direct marketing,

please contact our customer service team in any of the following ways:

  • Email Address:
  • Instagram:
  • Phone:                +61 401 073 053

This Privacy Policy was last updated on 30 September 2022.